You’re getting ready to go out on a first date with a guy you met online.
What’s the single most important factor in determining whether you have chemistry?
- How much you have in common
- How well you flirt
- How you look
- How you smell
I’ll tell you the answer in just a minute, but first let’s look at the way most of us—men and women alike—get ready for a date.
If you want to make a great first impression, there’s one thing that’s absolutely crucial: cleanliness. Take a shower, wash your hair, brush your teeth. Get every trace of sweat and grunge off.
Then you want to pick the right outfit. Something that strikes just the right note.
Last but not least, top it all off with just the right scent. For men that’s cologne; for women, perfume, lotion, or powder.
You’re ready to go, confident you look and smell your best.
But what if that fail-proof routine actually sabotages your chemistry?
I know. It sounds CRAZY.
What could possibly be wrong about showing up to a date feeling clean, well-dressed, and smelling great?
The short answer is…
I’m not talking about those dubious pheromone sprays that show up in spammy ads in your inbox.
I’m talking about YOUR pheromones.
The ones you have by virtue of being a member of the animal kingdom.
Pheromones are simply scent signals. They’re found in almost every kind of animal, from squid to bees.
You have your own unique “scent signature.” It’s how your dog recognizes you. Mothers can even recognize their babies by scent alone.
This signature scent is one of your most appealing attributes.
You’ve probably heard about the sweaty t-shirt studies. On several occasions, researchers have asked women to sniff sweaty t-shirts and report whether they found the smell pleasant or appalling.
They found that women prefer the scent of men who are immunologically different from them.
Researchers speculate that this preference is built into our biology, helping us pick mates that have the best chance of producing genetically robust offspring.
So it’s not the case that there are certain pheromones that are universally attractive to the opposite sex. Rather, whether or not you find someone’s signature scent attractive is based on your own genetic makeup.
This idea caught fire in what’s known as pheromone parties.]Continue reading