How to Stop Falling for Your Own Tricks

Have you ever wondered why stores use prices like $99.99? Why not just sell the same pair of shoes for an even $100? Ah, but you already know the answer. It’s a simple psychological trick. If the shoes cost less than $100, even by just a penny, they fall into a...

Discover What Jealousy Can Teach You

Imagine: The world has blown up. There are only two people left on Earth: You … and Mr. Dreamy. There’s no one else left. No rivals. No one thinner, prettier, or sexier. No one who’ll steal him from you. Do you fall in love and live happily ever after? It’s tempting...

Why He Can’t Make You Happy (That’s Your Job)

A friend has just gotten into a new relationship. What’s the one question you ask her to make sure she’s not tangled up with the wrong guy? “Are you happy?” Being happy. It’s the calling card of good relationships. If you’re with someone who’s good for you, then...

Response To A Personal Question From Becky

Becky asked a question in response to my Be Brave post.  I asked her if we could share her question, as I suspect many others have dealt with the issue she brings up.  Thanks, Becky, for giving me permission to address this question publicly for the...

Happier and Thinner

Hey its James. I hope this post will inspire you to take one simple action…exercise. If the effects of physical exercise could be bottled and sold in the form of a pill, sales of that pill would exceed all other medications combined. Physical exercise is now...